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It’s 4/20 time: Why are hemp-based lifestyle products gaining traction in India?

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Updated on: 20 April,2022 10:08 AM IST  |  Mumbai
Sarasvati T | sarasvati.nagesh@mid-day.com

As curiosity grows about hemp, a species of the cannabis plant, several companies are pitching the therapeutic benefits and sustainability of hemp-based clothing, oil and food. On the occasion of April 20 or ‘4/20’ -- a day for celebrating all things cannabis -- experts demystify the hemp lifestyle

It’s 4/20 time: Why are hemp-based lifestyle products gaining traction in India?

Hemp shirt and shorts by BOHECO and hemp seed oil for skin and hair health. Image credit: Chirag Tekchandaney (left), Rohit Kamath (right)

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