In the recent few years, films like The Lunchbox, Qissa, and Miss Lovely have made Indian audiences take note of stories that the Indian celluloid is capable of telling but hadn’t been told due to their lack of commercial viability. As National Film Development Corporation (NFDC) looks ahead at the eighth edition of Film Bazaar (a co-production and distribution market for the South Asian region), we caught up with Nina Lath Gupta, managing director of NFDC, who has not only been responsible for a sea change at the institute but also in the Indian film industry.

Nina Lath Gupta. Pic/Satyajit Desai

Selling Film Bazaar
"We set up Film Bazaar because we would meet a lot of people from other countries — producers, buyers, festival programmers, for instance, and they would tell us that they would like to look at Indian films but they wouldn’t know where to start looking," shares Lath Gupta. Since 2006, when she took up office in Worli, she has aided the burgeoning of Indian cinema, especially on an international level.