About eight months ago, when she first started taking tourists on personalised Bollywood tours, Eesha Singh knew she’d found her true calling. “I’m a film buff and a Bollywood loyalist,” says the 26-year-old, who moved from Delhi to Mumbai about five years ago.

Tourists at the studio of a Mahim-based artist who paints posters of Hindi films

While setting up her company The Mumbai Dream, she knew that there was an existing sizeable segment of tourists curious to know more about the larger-than-life film industry. “Tours catering to Bollywood fans were not very creative and didn’t offer much,” believes Singh. With no training or experience in the tourism industry, it is her background in media marketing that gives her the edge. “I have access to film and television production houses, which means that even with a week’s notice, I can arrange an interaction with the top brass at media houses as well as set visits,” she says.