Growing up, Yash had a very important and influence of role model which is Golu Shukla. Since the beginning of time he has admired his uncle for his great work, being the great politician that he is, he always focuses on the welfare of the people rather than the amount of money he makes or the revenue that he generates, it is not about the profits on it never was, it is always about serving the people and their needs.

In the recent times, women have been going through a lot and they need a proper support system so that they can advance further and not worry about all the lurking circumstances about them. This is the reason why Yash Shukla along with his very efficient team members has organised for a call centre in office itself so that women can come over and work without worrying about being harassed or undergoing any difficult situation themselves.