The bearers of India’s first luxury swimwear brand, designers Shivan Bhatiya and Narresh Kukreja, have finally ventured into the e-retail segment after being in the fashion industry for several years.

“We tested the market through our flagship stores and our customised swimsuits services for four years and once the market was understood and was matured, we felt it was time to spread the brand’s vision for swimwear through the widespread online media on our e-boutique,” saysShivan.