How can one rely on food apps?

With the everincreasing hype and buzz around mobile technology the food and healthcare industry in India has seen a surge in its innovation reach and accessibility When we talk of food apps it encompasses not one but a variety of genres like ndash health nutrition fitness F and B hospitality food delivery services logistics food ecommerce platforms etcAccording to a report compiled by PwC and Economist Intelligence Unit EIU mobile apps for health and fitness are having a revolutionary impact on the field of diagnostics in India and in terms of the level of adaptation of mobile technologies the country ranks second among developing countriesThe majority of the app users are women more than 60 per cent The peak in tech interventions has led to a tectonic shift in consumer dynamics The changes are holistic global and India is part of this sweeping change in consumer habits seeking healthy and convenient living experiences Rashida Vapiwala Founder of LabelBlind categorises some of them as belowAlso ReadMumbai Toddler asks food app service for toy heres what happened nextHealth and Nutrition AppsNutrition apps have brought nutrition advice to your home While purists believe that personalised counselling services are still the right thing these apps have made personalised nutrition information very accessible and affordable for consumers Apps that record your health profile daily meals water sleep and exercise patterns Recommendations and solutions are suggested basis of the data Certain apps give you the caloric counts of regular meal items and recipes that are consumed on a daytoday basis Newer webapps allow consumers to make smart food choices by simplifying nutrition labels on processed food packs and assign a Nutrition Rating to the basis of the products their nutritional valueFitness WearablesThe fitness wearable industry contributed to USD 1440 million alone in the fitness industry on USD 1640 million with a 17 per cent yearonyear growth These wearables include rings smartwatches bracelets pedometers bands and even your sports gear Most smartphones come with a preinstalled health app Apps record your physical activity step counts heart rate sleep patterns meal intake Fitness programs meal plans and mindfulness techniques are suggested basis the data tracked by these devicesFood DiscoveryRestaurant discovery platforms with menu exploration and prebooking facilities are common Inapp discounts on select restaurants preorder features are getting consumers hooked You can search for restaurants in your locality by cuisine by specific menus or by table availability This is particularly helpful even while you are travelling abroad and are unfamiliar with local cuisinesCertain apps allow you to order online via the app and then let you eat at the restaurant This isgreat for those who hate waiting in long restaurant queues Ratings that use factors such as food quality restaurant popularity delivery time and customer satisfaction to recommend the best restaurants in your area As we speak globally food delivery service providers are breaking new grounds in aggregating daily household needs like grocery and even laundry to deliver them to the customer doorstepFood DeliveryFood delivery apps are the new unicorns of the startup landscape They deliver almost anything toanywhere in a certain time period Indias rising middle class has driven the growth of the onlinefood delivery sector with research firm RedSeer Consulting saying order numbers rose 176 per cent in 2018 Newer innovations like drones are being tested for food deliveries in India and abroad This claims to cut delivery time by onethirdThere are 3 clear directions emerging with the consumer firmly in the drivers seatOne Business operators and consumers in tandem are moving at a fast clip on the technical refinement and adoption curve The technology lag seen in other categories is relatively shorter in the food spaceTwo as businesses mature and consolidate across the spectrum of food health nutrition and fitness valueadded services will challenge the status quo and address tacit consumer needs Growth in the smartphone industry and online penetration will lead this developmentThree the consumer will gain by attaining databacked knowledge awareness and adoption of good food and physiology habits in the form of conveniences like heshe has never experienced beforeAlso ReadFood delivery app restaurant goof up order delivers wrong dish twice to customerCatch up on all the latest Crime National International and Hatke news here Also download the new midday Android and iOS apps to get latest updates