For celebrations like New Year, unlimited offers are what the customer commands, and feels comfortable with. Patrons are in a celebratory mood and like to have a great time. By pre-paying a certain amount, these customers are ensured that they can avail even international spirits at affordable prices, without any worry. It works for us as well, as we are assured of business before hand. We mention all rules and regulations on the pass and while booking, so that the customer is well informed about all aspects of the event and has a special serial number confirming their entry / booking. This also helps us build a regular client base as we spend a lot of time in training our servers on how to handle guests and their expectations. We also ensure special security measures and bouncers, so that there is no severe cause of concern.
-- Mihir Desai, Co-owner, The Big Bang Bar and Cafe, Bandra and Oshiwara