Passengers looking for the best inflight experience would be wise to stick with the Virgin brand, if the gongs handed out in a recent award ceremony are anything to go by.

Last week, the Airline Passenger Experience Association's (APEX) annual Passenger Choice Awards lauded both V Australia and Virgin America for providing the "Best Overall Passenger Experience", in the small and large airline categories respectively.

The awards are based on an online survey conducted earlier this summer, in which passengers were asked to evaluate their aviation experiences.