Famous personalities reveal their YouTube connect

YouTube connect Scope of brands as Executive Director LinTeractive amp CMO Lowe Lintas PartnersWe have barely scratched the surface of the possibilities that YouTube and similar platforms present for advertisers in India But even then its influence has been tremendous by way of opening up ways to make videocontent more engaging for audiences It has allowed marketers to stretch their media monies beyond television so far as the eyeballs game is concerned It has provided a platform for videocontent for brands that includes longformat stories consumer education and socially responsible initiativesVikas Mehta Advertising and marketing professionalContent format innovations such as interactive videos linked episodic stories and realitybased content But most of all it has given advertisers the ability to engage and enroll people as content creators While great examples of this are still few and farbetween in India itrsquos a possibility that has a bright future for innovative content from brands While TV still wins over YouTube on overall reach with mobile becoming most of Indiarsquos first screen choice that challenge will slowly go away The biggest challenge in my view is the marketerrsquos and at times even Googlersquos own mindset towards YouTube Itrsquos still largely bought and sold as a medium that delivers eyeballs Most advertisers are using YouTube with a broadcastlike mindset of reach and frequency The video prerolls YouTubersquos largest advertising inventory are nothing but a Doordarshanlike commercial slot before a programme The larger opportunity for a platform like this lies in creating innovative and interactive video content that can start and sustain conversations about brands Brands need to look at YouTube as a part of their overall digital footprint and build synergies with other platforms where they are present I donrsquot see enough of that happening yetYouTube connect The Viral Fever amp youth entertainment network TVFONE Launched in early 2012 The Viral Fever is known for its comic sketches like Rowdies Ganawala Song Gangs Of Social Media and Qtiyapa among others with many of their videos crossing 1 million views Expanded into one of the biggest online youth entertainment networks TVFONE enjoys a subscription base of 15 millionArunabh Kumar Founder and CEO The Viral Fever TVF groupYouTube is the cheapest and fastest way to reach out to your audience especially for individual artists ndash be it standup comedians or musicians who struggle to showcase their talent In fact some have received work due to their popularity on YouTube With standup comedy groups like AIB putting up sketches on YouTube ticket sales for their shows have also risen The idea behind The Viral Fever was to make shows that Indian youth would watch because they were hooked on to international television show Since television was bound by structure my partner Amit Golani and I started TVF in 2012 as an online television website However I didnrsquot have the money to host the videos and YouTube enabled us to upload them for free as well as embed the player on our website Our first show Rowdies went viral and became the first video ever to have crossed 1 million views in India with regards to original content for web followed by Ganawala song Gangs Of Social Media Qtiyapa among others In a way we became the poster boys for creating original content for YouTube Though YouTube is facing competition from other players it will still remain a relevant platform for people with limited resources who want to showcase their workYouTube connect Bollywood covers like Pani Da Rang and Tum Hi Ho on the channel 88keystoeuphoriaThe voice behind the title track of Chennai Express the 24yearold IndoCanadian singer first became a YouTube sensation with Bollywood covers like Pani Da Rang 37 million views and Tum Hi Ho 57 million views released on the channel 88keystoeuphoria run by Aakash GandhiJonita Gandhi SingerBefore YouTube getting into the music industry was based on networking making demos entering competitions and physically going into studios to meet music directors and composers Nowadays it has become the norm for people to cover songs and upload them to YouTube which can be viewed by people across the globe Itrsquos a platform that allows artistes composers and producers to discover each other Itrsquos a great place to test your material and get honest feedback Although Irsquove grown up in Canada most of my fans are Indians who only know of me because of YouTube Many of my show bookings come through clients who have only seen my work online YouTube was the reason I was able to get heard and seen in the Hindi film music industry before I came to India Some of my covers were seen and appreciated by industry names like Salim Merchant Amitabh Bachchan and AR Rahman by chance I was able to reach out to industry professionals with those links as demos of my work Whether itrsquos movie soundtracks covers or original works YouTube is one of the first places people go to search for music In the next few years more people will use YouTube as a substitute for CDs TVs and radiosYouTube Connect Food Food and Sanjeev Kapoor KhazanaOne of the most popular faces in the food industry celebrity chef Sanjeev Kapoor has two channels on YouTube Food Food with 129300 subscribers and Sanjeev Kapoor Khazana which has 140747726 viewsSanjeev Kapoor Celebrity ChefI started my YouTube channel about 56 years ago I always believed that if you have content itrsquos of no use till you can share it with many people In 1996 when I started sanjeevkapoorcom there were very few players who had fully explored that market The reach of the digital medium is huge and I knew then that this would become powerful and relevant Food is universal and canrsquot be restrictive YouTube has helped that tremendously with many home chefs using the medium today Even my channel does not just feature me we invite various home chefs to upload videos ad share content YouTube is a robust medium that helps us connect with audiences across the world People send queries about recipes and we can respond immediately This makes the process highly interactive The initial challenge is to restrict the cost and produce quality content Once this is done the scope is unlimitedYouTube connect Immortals Of Meluha was Indiarsquos first book with book trailers for promotionThe bestselling authorrsquos The Immortals Of Meluha was the first book in India that used book trailers for promotion uploaded on YouTube He followed it up with trailers for his second title The Secret Of The Nagas as well as music video for The Oath Of The Vayuputras the third of the Shiva trilogyAmish Tripathi AuthorPlatforms like YouTube have democratised the world Financially for my first book I couldnrsquot afford to put the trailer on television or cinema houses we did it for my second and third books YouTube being free of cost allowed me to market my message In an earlier era this would have been impossible as there was no such option For people like me who didnrsquot hail from wealthy backgrounds or have enough contacts in the publishing world platforms like YouTube Facebook and Twitter open up a world of possibilities because they are free of cost Frankly I didnrsquot expect the trailer to be successful I was just trying something out But thatrsquos the point Since the cost of trying something out is not that high you can take a risk When the cost is too high you canrsquot take it Today the problem is that of plenty on YouTube The challenge isnrsquot in putting up the video but in getting it noticed For that you need to spend a lot more time and effort on making a creative video which is not necessarily about the budgets but about the ideaYouTube connect The Kasby ShowA veteran photographer Atul Kasbekar is a new entrant on YouTube with his channel The Kasby show that aims to help amateur photographersAtul Kasbekar PhotographerI have been using YouTube for a long time now but started my channel only recently People today suffer from short attention spans YouTube videos are short and easy to watch My channel is for those who are interested in photography but with no inclination to become professional photographers So many have asked me why I donrsquot teach photography and conduct a class I tell them that I donrsquot have the bandwidth for it YouTube helps me connect to people who want to learn all over the world very simply I can share simple tips that make a photograph better Itrsquos still at an initial stage and I need to explore the medium a lot more Personally too I use YouTube quite a bit My kids are teenagers My dinner table conversations usually centre on what is cool and trending on YouTube They told me about Gangnam Style much before my generation of fossils heard of it I have a celebrity management company and my company is also producing a film YouTube helps us understand the under25 audience much better