Payal Singhal has associated with online platform TheLabelLife.com that has on board names like Malaika Arora Khan, Bipasha Basu and Suzzane Roshan. The designer is going to make a collection of "10 fuss free" occasion wear outfits that will appeal to all the young masses. "We had been on the lookout for an e-commerce brand who can tell a narrative and who better than TheLabelLife.com, also I personally feel that TheLabelLife.com understands the 9-to-9 woman and the need of transitional pieces such as an off shoulder top which can be mixed-matched from a simple skirt to classic denims," Singhal said in a statement.

Payal Singhal