Veteran Ad man Alyque Padamsee passes away at 90

Noted adman and theatre personality Alyque Padamsee passed away in Mumbai on Saturday morning He was 90Widely regarded as Father of modern Indian advertising Alyque Padamsee founded Lintas which is considered one of the top advertising agencies in the country He was the brain behind several iconic Indian ad campaigns including Lalitaji for Surf the Liril girl Cherry Charlie for Cherry Blossom Shoe Polish Hamara Bajaj and the MRF muscle man For his contribution to the advertising world Padamsee was named Advertising Man of the Century by The Advertising Club in MumbaiAlyque Padamsee received Padmashri in 2000Tributes poured in on TwitterSorry to hear of the passing of Alyque Padamsee creative guru theatre personality and doyen of our ad industry My condolences to his family friends and colleagues PresidentKovindmdash President of India rashtrapatibhvn November 17 2018Saddened to hear of the passing of Ad Guru and Theatre doyen AlyquePadamseeHe gave me my first break in Theatre like countless before and after meMaverick Unique Uncompromising There will never be anotherRIP Alyquemdash Boman Irani bomanirani November 17 2018RIP Alyque Padamsee The ad legend who gave us some of the iconic ad images of the 70s and 80s Surfrsquos Lalitaji and Lirilrsquos waterfall girl in the green bikini pictwittercomZUP1GQbF65mdash Lloyd Mathias LloydMathias November 17 2018RIP Alyque Padamsee ethAcircAcircu00c2u009fAcircAcircu00c2u0099AcircAcircu00c2u008f He was Indias pioneer in advertising and one of the most eminent theatre personalities May his soul rest in peaceGod Bless RIPAlyquePadmsee pictwittercomJCjD0dJPiBmdash Anees Bazmee BazmeeAnees November 17 2018Ad man amp theatre personality AlyquePadamsee dies at 90 Padamsee was best known for his role as MAJinnah in 1982 historical drama Gandhi He is also credited for building advertising agency Lintas into one of the top agencies in the countrymdash Bimal Pr Mohapatra bimal_pr November 17 2018Attached is Alyque Padamsees tribute to my mother who passed away in 2016 and a photo of the Theatre Group pioneers with mother sitting front extreme left Part of privately published booklet I brought out on Mums 90th birth anniv last March RIP Alyque pictwittercom8iwloREwfvmdash Gulu Ezekiel gulu1959 November 17 2018Saddened to hear of the passing of advertising doyen theatre personality and filmmaker AlyquePadamsee My heartfelt condolences are with his family and loved ones in this time of grief RIPmdash Vinod Tawde TawdeVinod November 17 2018Saddened to hear of the passing of advertising doyen AlyquePadamsee When he was head of Lintas hersquod given me some of my early breaks in advertising photographyEver grateful for the break and opportunity RIP SirethAcircu00c2u009fAcircu00c2u0098Acircu00c2u008aethAcircu00c2u009fAcircu00c2u0099Acircu00c2u008fethAcircu00c2u009fAcircu00c2u008ffrac12 pictwittercom5aZ8EUVT69mdash atul kasbekar atulkasbekar November 17 2018Very sad to hear about AlyquePadamsee I had the privilege of choreographing one of his plays Admired him for his honesty talent amp intelligence You will always be loved amp missed RIP Alyquemdash Arshad Warsi ArshadWarsi November 17 2018The man whose iconic Ads I grew up admiring dreaming to be featured in them as a little girl when I become an actress RIP AlyquePadamsee Your work in IndianAdvertising will be cherishedmdash Saumya Tandon saumyatandon November 17 2018Sad to hear of AlyquePadamseersquos demise He was the face of Indian advertising amp a celebrated theatre man the time I was at NID As someone who loved boththe only place I wanted to join after I graduated was LintasDid just thatThank u for the inspiration Alyque RIP ethAcircu00c2u009fAcircu00c2u0099Acircu00c2u008fethAcircu00c2u009fAcircu00c2u008ffrac14mdash Sonal Dabral agracadabra November 17 2018Catch up on all the latest Crime National International and Hatke news here Also download the new midday Android and iOS apps to get latest updates