It was a big moment for Indo-American pop artiste Asha Sing, when her single, Mercy, debuted at #7 on the prestigious Billboard Charts, last year. Since then, Sing, who grew up in a musical family in South Florida, has been busy making American Pop music infused with desi elements. “Everything I do has an Indian touch to it — from the choreography to my outfits, from the production of tracks to the melodies,” says Sing. With her second single, Satellite, out now, the musician tells us that she would love to make inroads into the Indian music industry, too.

Asha Sing

Q. You are one of the first Indo-American artistes whose song has debuted on the prestigious Billboard Charts. How does it feel?
A. When I got the news that my track, Mercy, was #7 on the charts, it was an amazing feeling. To add to that it was my birthday that day, making it an accomplished elebration with my family. Mercy was my first release and I was hoping it would do well. Thankfully, it did! I was nervous while choosing which single to release first. I ultimately chose Mercy because it reflected me the best. When you take a listen to the track, you get a glimpse of my artistry of incorporating American and Indian culture into the music. I think my listeners understood what I was introducing and supported me in it. They are the reason for my success.

Q. Is it very difficult for an Indian artiste to break stereotypes in the US music industry?
A. It’s really difficult for any kind of artiste to enter the US music scene. Add to that, the many layers of my culture — I’m half Malayali and half Telugu — and Indo-American roots, makes it even more complex. However, India is shining in the world music platform and very soon, we will have more Indian artistes rising in the US music scene.