There were barely any catwalk shows in 2020. Instead, there were discussions about sustainability and inclusivity, changing customer demographic, habits and their response to digital stimuli. Anchal Jain suggests redesigning the broader industry understanding of an omni-brand that's available across omni-channels. "[Instead], build a brand that means more to the customers that trust it, engages in more meaningful ways and is omnipresent," says Jain, founding partner, Val-More Action Advisory.

The brands need to offer purpose to the customer in 2021 by thinking beyond being the maker of a piece of clothing to being a trusted personal stylist. "Introduce more convenience with shopping from home that would mean new last mile connectivity, integrating tech tools like shop-able videos, to bridge the omni-channels," elaborates Jain. Among the players in the virtual experiences field, many are focusing on creating virtual events- "a blanket term used for anything online," thinks Siddharth Seth, creative director at BongWater Films, the Delhi-based boutique VR Studio. "However, a virtual reality experience with a 360-degree field of view is a different league altogether.