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Because it's Cat-urday

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They post pictures of cats along with thoughts on advertising. Pic courtesy/IG

They post pictures of cats along with thoughts on advertising. Pic courtesy/IG

You'll always meet somebody who wears the badge of being a "cat person" on their sleeve. They'll make it so evident that you might turn into a feline lover. And if they've been lurking in the dark so far, you'll spot them with their cats on social media today, on International Cat Day. The event was conceived in 2002 by the International Fund for Animal Welfare to help spread awareness about cats, their needs and protection. This year, non-profit organisation International Cat Care has been given custodianship of the annual affair. Celebrate today by browsing through social media accounts that will make you go "aww."

Copy cats

If the ad world is your oyster, Instagram (IG) page by Mumbai-based couple Deepak and Divya will woo you. It features photos and videos of their cats Orion and Zoya juxtaposed with text on hilarious advertising-related situations — like creatives dozing off to sleep to "seek inspiration" and offices organising pilates sessions. "This is a profession that has a lot of 'in' jokes that outsiders may not necessarily relate to," says Deepak, while Divya adds, "When one of them fell sick, and we posted about it, people were so concerned. They care about the cats and not about us, which is also cool."

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