Trupti Khamkar. Pics/Suyash Kamat

Creating a cool hashtag in Devanagri or coming up with a fun name were all ancillary objectives - like a bobbing toy dog on a car dashboard or changing your Twitter theme to fuchsia - to only increase appeal. At the root of what Bharatiya Digital Party (#BhaDiPa) is trying to achieve lies a childhood nemesis - the fear of making mistakes while speaking in your mother tongue.