It is possible to relate with the apprehensions bothering Neela Lad, regional director, Indiatourism, Mumbai (Office of the Ministry of Tourism, Govt of India). "How many of us know our own city well?

Then, there is the quaint Khotachiwadi and Mazgaon Docks, where many families organise breakfast meals for visitors," Lad shares, lamenting the lack of awareness around the heritage and culture of Mumbai. This is a phenomenon that can be seen in other Indian cities, too, and while it is the task of the tourism board of any government to address tourism-related issues and promote it through various schemes for those visiting from other countries, Lad shares that the government body is increasingly looking inwards.