Can you imagine the result of the best craftsmen from Andhra Pradesh, Chhattisgarh, Maheshwar, Kutch, Kolkata and other parts of the country working their magic on a piece of embroidery? Deepa Mehta, founder of an online contemporary Indian textile label called Queen of Hearts, has been facilitating this creative fusion for five years.

Her company offers embroidered sarees, blouses, accessories and other bits and bobs made out of fabric, like tote bags and quilts, through its website. Meanwhile, she also believes in having one-on-one interactions with customers, so as to get them to touch, feel and try out the material before making a purchase.