In May, when COVID cases continued to spike across the country and doomscrolling became a part of our daily lives, Ahmedabad-based copywriter and founder of the online art platform, The Artlet Poetry, Nidhi Shah, found refuge in beautiful digital illustrations posted by various artists online, which would brighten up a gloomy day.

But the idea for Cards for a Cause (CFAC) only struck her thanks to the endless rounds of playing animal flashcards with her three-year-old niece. "Playing cards is a delightful activity. I thought, 'Why not combine the joy of it with a love for visual art by collaborating with artists and releasing a deck of cards, which not only lifts your spirits in quarantine but also supports a cause?'" shares Shah.