With so many people turning to veganism as a means of staying healthy and to help the environment, it was only a matter of time before everyday make-up turned organic and vegan, too, with several big brands by celebs including Rihanna opting to go cruelty-free and making as many products vegan as possible.

What's vegan about it?

Vegan products don't use any plant or insect-based ingredients, which makes it difficult to get the bright red shades in lipsticks, which are usually obtained when carmine — derived from a crushed beetle — is used. "People are actually allergic to carmine and may not even realise it," informs Preiti Bhamra, a cruelty-free blogger who follows a plant-based diet, and is as vegan as it can get in the country. But being in India, it's a tad difficult to be completely vegan, given the fact that a lot of Indian food is cooked with ghee — which is why most Indians are usually 95 per cent vegan.