Even with our hectic schedules and lack of sleep, we manage to steal time for binge-watching — while all the books with pretty covers lie dormant in shelves. This transition echoes strongly with Savio Mascarenhas, art director of one of the most-loved comic magazines, Tinkle. "The habit of parents reading stories to their kids has largely dwindled today," he laments. And ahead of World Reading Day, which is celebrated on April 23, he and his colleagues decided to launch an initiative to rekindle this old tradition, uniting parents and children.

The Ukrainian folktale from Tinkle Holiday Special that will be discussed