Examples of expressive typography

At some point, you may have come across an ad that uses words to create an image. We're talking about ads that have the words 'extra cheese' actually melting over a burger, or an ad for 'cosy socks' represented using, well, socks. This type of design is called expressive typography. Simply put, it is onomatopoeia for your eyes. If you want to learn more about the subject, register for a workshop at Ecole intuit. Lab, a design institute in Prabhadevi. Communications designer Falguni Agarwal, who used to be a faculty member at the institute, will conduct the workshop. She frequently helms such sessions at advertising and digital agencies, for whom typography plays an important role.