We can best describe our Instagram scrolling experience as Holly Golightly staring at a Tiffany's display minus the coffee and croissant in our hands. Our phone screen calls for a window-shopping experience that is seemingly so authentic, that we don't only crave for breakfast at Tiffany's; we can't settle for anything less. It is rare to find fashion accounts on social media that are devoid of any endorsement or marketing. Which is why when we stumbled upon Delhi-based designer Amrita Thakur's account, it feels like a breath of fresh air.

In July this year, Thakur, 35, began posting style files that were shorter than a minute. Each video has been filmed at her home, sharing her closet favourites with her 30k followers. The vibe is casual and chic, reflective of her own style, and features brands that are both homegrown as well as foreign. "It isn't deliberate. Everyone is doing glossy pictures but I wanted something more interactive and real. I like to keep the setting natural. So if my hair is going crazy on a particular day, you can see that," she explains.