When Harry Potter wondered why the muggles don't see the knight bus, he was told by Stanley Shunpike: "Them! They don' listen properly. Do they? Don' look properly either. Never notice nuffink, they don'."

Similarly, when Mumbai-based Pooja Vijay, a psychic and certified metaphysician, and Sarbajeet Mohanty, a certified paranormal investigator and demonologist, founded India's only registered parapsychology organisation, The Parapsychology and Investigations Research Society, in 2016, a lot of people raised their eyebrows.