They say a picture is worth a thousand words. But it's hard to tell whether those words are fact or fiction on social media. That being said, it is easy to find comfort in constructed reality that is fuelled by hashtags and measured by likes. So, you can very well sleep in a messy bed only to wake up next morning, neatly organise the best luxury products you own, and click a #flatlay. Better still, head out to a restaurant and order food that looks great, even if it is perfectly insipid.

The herd mentality follows through wherever you go, as is evident in a survey conducted by Airbnb in late September this year which revealed, "A staggering 94 per cent of respondents consider social media when booking an accommodation. Whether it's for traveller reviews, recommendations or just pictures of the home, social media plays a large role in helping Indians find the perfect accommodation." So, we invite four travel bloggers from Mumbai — who don't just do it for the 'gram', but still churn out