In the world of publishing, the 'bestseller' tag can often weigh heavily on creators. From focusing on the process of creation alone, they must now also grapple with sales figures and profit margins. The recent boom in Indian publishing is often credited for spawning new generations of readers.

Unfortunately, this 20th Century gold rush has largely overlooked the art of visual storytelling and, consequently, photobooks. Meethil Momaya. co-founder of Trilogy library and bookstore in Bandra says that the high costs of printing and producing photobooks is often cited when publishers turn down requests to publish photobooks.