The introduction of menstrual cups in India revolutionised the way many women thought of their hygiene products. What struck eco-conscious users was the fact that one sanitary pad can take anywhere between 500 to 800 years to decompose, owing to its plastic content which is non-biodegradable and contributes to health and environmental hazards. With approximately 121 million women using disposable sanitary napkins in India, the environmental costs of menstruation can soon add up.