The popularity of the image sharing and social media service Pinterest can be attributed to the fact that it is a hub of not just discovering ideas, but saving or "pinning" them, too. So, whether you're planning a wedding theme or looking for beginner-friendly origami projects, it's the one place you know you can count on for direction. And so when Google launched AI-powered Keen last week without any fanfare via its in-house incubator Area 120, it was quickly touted as a move to take over Pinterest. But is it anything like it? Well, yes and no.

Keen is available on the Play Store as well as on the web. But it's worth noting that the app is not a native Android app yet, ie it loads on Chrome. The developer states that it "helps you expand your interests and connect them with other people." All you need to sign up is a Google account and then you dive straight into the homepage. Here, you have the option of creating your own "keen", sort of like a Pinterest board that corresponds to a particular interest. For instance, say, you wish to, like us, make a keen titled Luxury Handbags. After creating it, you are required to save searches — these can be particular brand names like Louis Vuitton, Loewe or Dior. Then, when you return back to the Explore tab, you'll find grids of articles/videos across websites pertaining to luxury handbags.