With culture, community and sustainability at its core, gastro-pub chain SOCIAL has collaborated with The Art & Flea Project to kick off Culture Chutney, a two-day bazaar that will feature indie fashion and lifestyle brands which nudge people to make conscious choices.

The market — which is kicking off at the pub’s Versova outlet — is an initiative under the brand’s #SOS or #SocialOnSustainability venture. Alexander Valladares, chief marketing officer, Impresario Handmade Restaurants, which is behind the brand, tells us that they’ve always tried to be environmentally conscious. “The idea behind #SOS is that if we don’t promote conscious consumerism and keep it going, then it’ll catch up with us,” Valladares explains.