Recently, the royal family issued an open call for interested candidates to apply for the position of Digital Communication Officer aka Queen Elizabeth's very own social media (SM) manager. Of course, the Internet has exploded. But we're sure the excitement around this mysterious royal employee will fizzle out soon. Chances are, in a few months, we'll be talking about how engaging the Queen's handles are without ever finding out who makes it possible. But there are people working tirelessly to ensure just that. So, we roped in SM managers and strategists from across the board, who're handling the multifarious accounts of the politician you voted for, the actor you love, the chef you rely on for cooking tips and the humorous account that makes you laugh. Here's what they have to say.

Fanning the stardom
Originally from Mangalore, Priyanka Pereira used to be a journalist before she became a social media manager, and now, is the founder of the SM agency, Phantom Words. She handles an eclectic mix of clients that include actors, sportsmen and chefs. Outlining the importance of an SM manager today, she says, "It will be difficult for a public figure, start-up or brand to survive without social media. However, an actor's job is to prepare for his character. So, you cannot expect him to leave his work and focus on peripheral things like, Instagram posts, regular tweets and FB live sessions. That's where we come in."