The case for making economics understandable and accessible has been a long-standing one. With the focus on the larger, macro picture, bombarded with GDP/GNP figures, real human narratives are often lost. In 2008, when the world witnessed a financial meltdown catalysed by a capitalist model, it instigated the need for a model based not on a top-down approach but on sharing and collaboration — the sharing economy. The system is defined as one where goods and services are exchanged between private individuals for free or a fee — although classic examples include ride-sharing and co-working, its scope is broader. And it's this idea that led Benita Matofska on a journey across the world.

In June 2016, the international speaker and global sharing economy expert embarked on a project called Generation Share with photographer Sophie Sheinwald. After raising money on a crowdfunding platform, they met 200 people from over 30 countries who were building a sharing economy and changing lives. With the 10th anniversary of the financial crisis and the genesis of the sharing economy, Generation Share has finally been published as a book, out of waste.