In an era when people are conducting business on Instagram and leveraging the platform to become influencers, it's crucial to keep a tab on your target audience. While the insights feature on the Instagram app itself gives you a pretty detailed account of your audience — gender, age group and the time at which people are most actively looking at your posts — a new app, also called Insights, is filling in the blanks by giving information on the engagement quotient of your posts and notifying you when someone unfollows you. That is, if you have a public account to start with.

City-based fashion and beauty influencer Salisha Talwar, who has more than 7,000 followers and has been using the app for 10 days, says it gives statistical information, like the average engagement percentage, average number of likes and comments on your last four posts, which comes in handy as clients ask for screenshots of the same when they approach you for collaborations to see how many people your posts are reaching.