How does one explain to a five-year-old why their dream birthday can't take place during a pandemic? In moments like these, party planners have come to the rescue with innovative virtual parties.

Malad-based K For Kids, founded by friends, Navin Todi and Niphul Jain, has organised nearly 200 virtual parties in the lockdown. "As more parties move online, the common concern with parents is to avoid screen fatigue. And so the key to a successful party is to work around a fun package while also ensuring it doesn't exceed 90 minutes," says Todi. Clients can pick from countless themes, like superheroes, Disney princesses, Candyland, jungle safari, sci-fi and so on. "These themes are integrated into customised virtual backgrounds with a banquet, LED-lit dance floor, balloons, and their photos. A big advantage that these parties have is creative liberty. In an on-ground event, creating a four-tier castle for the background is backbreaking. But our designers can recreate a virtual version here," says Todi.