She is a free spirit with a resolute heart. A mop of wild, curly hair on her head and large spectacles that frame her little face, the Curly Wurly doll is no bigger than a finger on your hand. But, her creators say, she's a little doll with a big story.

Created by a Bengaluru-based couple, Anisha P and Premnath Alayil, former advertising creative directors who quit their jobs to live an eco-conscious life, Curly Wurly, the miniature doll brand, is everything a mass-produced, big toy brand isn't.

Handmade with love using ethically and locally sourced materials that are good for the earth and you, every doll with the trademark hair is unique.