We live in an age of evolving beauty standards and accelerated advancements in cosmetic treatments. And there’s been a significant increase in the interest and demand for skin-lightening procedures. Such treatments are the most sought-after, especially by women who are about to get married. Countless procedures that essentially have invasive treatments to ‘tone down’ the bride-to-be’s skin colour, are packaged as beauty treatments to make the woman look ‘fresh’.   
   
The latest in this fairness-chasing market is the glutathione therapy and pills that are being touted as a skin-lightening solution. This has been the talk of the town ever since it was shown on the popular web series, Made in Heaven. In the first episode, the makers have shown the pitfalls of undergoing such procedures at the hands of untrained salon and spa workers, instead of consulting certified dermatologists. This bride-to-be character Sarina, after taking glutathione tablets, which her mother calls ‘just an antioxidant’, breaks into rashes and hives. All done, to make a dark-skinned bride look a tad fairer. 

A still from the web series Made in Heaven. Pic Courtesy/Instagram