In the midst of the lockdown last year, the Shivaji Nagar-based duo Anuja Parikh and Rupa Sengupta decided to convert their love for eco-friendly and high-quality pet products into their business venture. “We’ve always been very conscious about the products we use. Personally, as a diver and a nature lover, I’ve always looked for ways to be more environmentally minded and reduce waste. My partner Rupa and I are parents to two seven-year-old collies and have been constantly on the lookout for the right shampoo and conditioner to improve the quality of their coats. We decided to use this research to benefit other pet parents as well,” says Parikh of her year-old venture named The Modern Tail. 

Modern Tail bar shampoo and conditioner