Life for the most of us comes in three fragments — breakfast, lunch, and dinner. And it isn't hard to admit that although we may care to put some thought into what we eat, we don't really think a lot about where it comes from or who makes this possible — statistics will tell you that your three-meal lifestyle alone is a luxury. In order to spread awareness on ethical consumption, the Fairtrade Foundation, an independent UK-based NGO, has organised a week-long pan-India campaign that began this Monday. The organisation is known for its label on products that indicate that they have been ethically sourced from producers.

Devina Singh