In a stark move away from lengthy, multi-product routines are a new breed of make-up multitaskers — these products bear the allure of versatility, with added skincare benefits as a bonus. Leading the game on the home front is Ilana, an indie platform that describes itself as all-natural, transparent, and ethical. Their products are cruelty-free, come in sustainable packaging and bear the promise of de-cluttering your makeup cabinet. We took their most popular products for a spin.

Base notes

We started out with Soft Blur (Rs 690) in the shades Beach Please (as a concealer/highlighter) and Pebble (as the base/foundation), which we used over primer. The products’ thick consistency necessitates warming them up well before application. While the makers suggest that the product can be used as both a base and concealer, we found that the texture makes it difficult to blend when used as foundation. Instead, we’d recommend using it as a concealer or as an eyeshadow primer.