He has already said that there is nothing I can't talk about," says comedian, actor and author Cyrus Broacha, ahead of a book launch with a difference. The "he" in question is Milind Soman, and the book, his memoir titled Made In India.

The memoir, co-authored by Roopa Pai, takes its name from singer Alisha Chinai's 1995 pop music video where Soman made an appearance. It tells the story of the boy next door and his journey, taking on various roles — a supermodel to an entrepreneur, an athlete to an activist.