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Sign of the times
Updated On: 09 September, 2020 09:40 AM IST | Mumbai | Jovita Aranha
Meet a city duo giving the viral Dude with sign a desi twist with their hilariously relatable placards

Kadam holds a placard sharing their take on the popular instant noodle snack
Stop wearing your masks on your neck. Stop looking at yourself in video calls. Unblock your dad on Facebook before posting Happy Father's Day stories. Stop going to the aarti just for the prasad. Your Facebook avatar doesn't even look like you. To those that share unsolicited free gyaan at all times, Happy Teacher's Day.
How many times have we yelled these thoughts out loud in our head? Nilraj Kadam, a Mumbai-based digital content creator can be seen across various parts of the city holding a corrugated cardboard placard, carrying hilarious one-liners about these everyday idiosyncrasies. These have been tickling people's funny bones, not only on the streets but also on social media. Raking in thousands of likes and a devoted fan base, the page signboard_wala has become an instant hit among millennials on Facebook and Instagram. Run by city-based media graduates from MD College, Kadam and Vaidehi Salvi, the page was inspired by the viral US-based Instagrammer Dude with sign who shot to fame last year with his funny placards on everyday problems.
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