Back in 2012, fitness enthusiast Deepak Oberoi urged his friends, Tushar Motwani and Bhuvandeep Chowdhary, to join him in an experiment — running 10km every day for 10 consecutive days at Marine Drive. "It was challenging, especially after the fifth day. However, it was an accomplishment that has stayed with us," affirms Oberoi, who now runs the online platform Mumbai Runners with Motwani, and also leads bi-weekly runs for Bombay Running Crew. This Friday, the team will launch a concept, titled 10x10, for the public. "The event is open to all but not recommended for newbies. You can run at your own pace as the idea is to beat the distance and not the time," says Motwani.

Deepak Oberoi will lead the 10x10 run