Mumbai is known for the Gateway of India, an iconic monument that was constructed to commemorate the arrival of the first British monarch in India, in 1911. But recently, The Gateway of India has also become one of the first few monuments in the world to superimpose a Snapchat filter on its architecture.

Snapchat's parent company Snap Inc has expanded its operations in the country by introducing the Landmarkers feature to two Indian monuments, namely Taj Mahal in Agra and The Gateway of India in Mumbai. The application uses Augmented Reality (AR) to highlight the monument with embellishments of marigold flowers and white roses, with the national flag spread across its entrance.