The image of a daffodil in a botany textbook can instantly transport you to 1802 — when William Wordsworth and his sister Dorothy walked on the shore of Ullswater in the Lake District and spotted the flowers waving in the wind. Two years later, he wrote I Wandered Lonely as a Cloud — one of the most widely-read poems in the English language.

The beauty of poetry lies in this intersectionality; a poem sometimes translates into a tangible memory. And when poems are performed, this memory grows stronger, thus reducing the time it takes to relate to text, because action and emotion matter. But the divide between performance poetry and the written word is evident. The former isn't taken as seriously and the latter seems too overwhelming.That's why a new publishing initiative has promised to tackle that.