The indigenous farmers of Araku in the Eastern ghats of Andhra Pradesh have taken their coffee harvest to a global platform, by selling it under the brand, Araku Coffee. They’ve achieved this by way of a regenerative agricultural model called Arakunomics, led by Naandi Foundation, a social sector organisation working to eradicate poverty in India. This model focuses on sustainable profits for the farmer, quality food, and a regenerative method of agriculture. In practise for over 15 years, this is the story of the spirit of entrepreneurship of Araku’s farmers, particularly its women farmers. Capturing this narrative is design platform Misho’s latest collection titled Araku, a result of creative director Suhani Parekh’s interactions with the women.

Aditi Dugar