The reason why some customers haven't shifted to shopping online for clothes is that they are unsure about the fitting and the fabric. People are also gravitating towards sustainable options since fashion is the second-most polluting industry. But some websites that are open to customising their pieces and practising sustainable fashion are making a difference. Here are our top three picks.

1. Measuring up

When city-based fashionista Pooja Khanna observed that the market didn't have sustainable options that could be adapted to suit the Indian body type, she started her own venture that uses sustainable fabrics like organic cotton, bamboo fabric and azo-free natural dyes. The website allows you to submit your measurements and add preferences. "Not every body type fits a standard S, M or L size. Indian body types can have a medium leg length but a small upper body. That is why our fabrics also come with elastic on the sides of trousers and lining on shirts, which make them practical," says Khanna.