Reinforcing, once again, the often-repeated adage that fashion is invariably circular and what you thought was ‘dated’ and ‘out of style’ can come back as the ‘it’ trend of the season with a gentle rebrand — the bag that everyone’s coveting this season is the long and narrow East-West bag. Eerily reminiscent of the tiny baguettes that were a 1990s wardrobe staple, these long, thin bags are everywhere, and are being hailed for their day-to-night versatility and sleek, elegant aesthetic.

Kendall Jenner’s East-West bag is casual chic. PIC COURTESY/KENDALL JENNER ON INSTAGRAM (right) Personalise your bag with keychains. PIC COURTESY/ELLEN TERRENCE ON INSTAGRAM