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The game of life

An American gaming app targeting Generation Z hopes to raise awareness about organ donation. Here's what a 13-year-old, who gave it a shot, has to say

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Subita Naik tries Life Lift at home. Pic/Ashish Raje

Subita Naik tries Life Lift at home. Pic/Ashish Raje

A Self-Contained group of tissues that performs a specific function' is how most textbooks will define an organ. But as in the case with most things, we only truly realise its meaning when it comes to survival. So, when you spot an app called Life Lift — that is designed to raise awareness on organ donation — it makes you think about the urgency of the subject even when its origin is far away from your own country, in Kentucky, America.

First impressions
Developed by Trust For Life and Kentucky Organ Donor Affiliates — both organisations aimed towards promoting donations — the app that released this month resembles the Candy Crush variety. And it's understandable since its target audience is Generation Z that comprises those born between the mid-1990s and early 2000s. And therefore, we get Subita Naik, a 13-year-old Santacruz resident, to take it for a spin.

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