Less is more

Whether it's a one-minute winged eyeliner tutorial, or a two-minute mug cake demo, bite-sized micro content is ruling our social media feeds at the moment. Amid the interim ban on popular short video sharing platform TikTok, Instagram has churned out a new feature called Reels, after noting that 45 per cent videos on the micro-blogging platform are short-form ones.The feature allows you to shoot 15-second videos, add music from a wide catalogue, try filters and other creative effects, much like TikTok, and share the same on the 'explore' option on Instagram, apart from your own feed.

Chef Ranveer Brar, who recently posted a four-part series on rustling up his childhood favourite banana-yogurt-sugar dessert, tells us, "As creators, we're always looking for new features to make content, and viewers settle into formats very easily. So, this [Reels] is a good break from the other features that we had gotten used to."