Pokemon and the conversations he was having with friends about how they were coping with stress during quarantine, led Mat Bisher to think of a rather unusual idea for a project. Bisher, the executive creative director at McCann New York, was struck by how everyone was engaged in the pursuit of specific interests during this difficult times — be it baking, knitting or hoarding toilet paper.

So, he decided to call them 'Quaranoids' (a term that was neither used on social media nor had been trademarked) and initiate a creative project by the same name that's hosted on a website. Each Quaranoid has been illustrated by artists from around the world, including India, and is accompanied by a short description written by Bisher. It is easy to relate to or find yourself in every Quaranoid — the Bakeanoid who is carb-loading, the Knitanoid who will send you a scarf or Hoardenoid who will not be convinced of the futility of 56 gallons of mayonnaise.