Technological advancements have increased the reach of cyberbullies to a great extent. Nowadays, bullying is rampant on social networking sites as well as online dating apps. Adam Mosseri, the head of Facebook-owned Instagram, has thus made combatting online bullying a top priority since he took over the reins for Instagram in October. Similarly, Blued, a social networking app for the LGBTQ community, has launched a campaign against bullies.

In July this year, Instagram announced the launch of a new AI feature that will notify users when a comment they write could be considered offensive before they post it. Instagram said it will also soon begin testing a new feature called "Restrict" that will allow users to hide comments from specific users without notifying those users that they’ve been muted.