Three men were arrested for allegedly running a fake call centre and duping several people of about Rs one crore on the pretext of lucrative insurance plan at pan India level, police said here on Sunday.

The fraud was initiated by opening bank accounts on forged identity at various cities including Lucknow, Hardoi, Noida in Uttar Pradesh and Delhi, the police said. With their arrest, data of 25,000 customers and other documents were seized, they said.